Get Ready for Rum – The Next Big Thing
With rum set to be the next big thing in the drinks market, make sure you and your team get ahead of the curve with our new online course. After the explosion in gin popularity over the last couple of years, everyone is wondering what the next big thing in drinks is set to be. Recent research from CGA report that prior to lockdown the rum market was in 3% growth, being driven predominantly by growth in the golden and spiced rum categories. There has also been a growth in the number of rum brands entering the market, suggesting that rum could well be the next spirit category to follow gin in growth.